NO FAKE FRAGRANCE

The Field Lab van - keep an eye out for this dusty beast on the back roads of the West. If you spot it, you know we are nearby, wildcrafting aromatics for inclusion in some future fragrance blend. Pictures of last week's trip up the Yuba River and into California's Sierra Buttes by the incomparably talented Thayer Gowdy.

Real, place-based fragrance—the kind that comes from plants, trees, moss, and bark—rearranges your insides, it brings up emotions, transports you to the stillness of the outdoors, and in general does complex shit to us that we’ll never understand. You can’t buy our materials or fragrance ingredients anywhere because nobody does what we do, and no one works with the plants we work with. We would never substitute European sage oil—which we could buy for cheap cheap cheap since it comes from huge farms in Mexico—for our local wild sages because they smell completely different. The only way to capture Big Sur in a bottle is to go there, put your hiking boots on, collect plants, and make it yourself. We wildcraft our ingredients, which means we travel to our favorite wilderness areas, harvest plants there, and distill them into fragrances. Sometimes we even distill the fragrance on the road in our converted whiskey still. That’s crazy! No one else in the world is making fragrance this way and probably for good reason, it is expensive and difficult, but it’s so beautiful—we’re the world’s only wild fragrance company!

Many thanks to Thayer Allyson Gowdy for these amazing images of our most recent wildcrafting trip, be sure to visit her website to see more of her work.

to see more of Juniper Ridge harvesting in the wild, follow us on instagram @juniperridge

#nofakefragrance

#mountainsinabottle

#lifeonthetrail