THE WILDCRAFTER
Photographs by Sabine Scheckel of the opening party at our Pop-Up Shop at Fellow Barber. We would like to thank the following people for their help in making it happen: Claudio Martonffy, Sam Buffa & Fellow Barber, Art in the Age, Six Point Brewery, and to everyone who made it out to the reception last week, it sure was a crazy party. The Pop-Up will be open through December 21st, Monday through Friday, 12 to 8 p.m. and Saturday and Sunday, 10 a.m. to 6 p.m. 101 N. 8th Street, Williamsburg, 718.522.4959. Stay tuned to The Wildcrafter at Juniperridge.com to hear about our special, in-store events 
We're honored to be featured in the Style section of Gear Patrol's GP100, highlighting carefully chosen selections from their editorial staff -- from automotive and electronics, to men's style essentials, home goods, spirits and outdoors -- to find the inspiring and the practical, the ground-breaking and the traditional, the priceless and the accessible. Read more here.
NYC blog EcoCult stopped by our Pop-Up to shoot some photos for this wonderful write-up:
"It’s a gorgeous fall day: Opaquely blue sky, a smattering of orange crunchy leaves scattered across the ground. I’m taking my time on a casual bike ride down North 8th Street in Williamsburg, savoring the fresh air. Then I smell it, a dense, wild and fresh scent pouring out of a storefront that makes me whip my head around. It’s coming from the Juniper Ridge pop-up shop, located inside a small room attached to Fellow Barber.
To call Juniper Ridge a fragrance company doesn’t really do it justice. It’s more like a hiking souvenir company, evoking visceral memories of walking through the woods. They call themselves a 'wilderness fragrance distillery.' Whatever, it’s magic."
Be sure and check it out for more.
In case you missed it last week, Esquire posted these great photos from Mat Rick on their Style Blog. Check it out for a step by step look at how we wildcraft our fragrances.
Yuba River Backpacker's Cologne. One of two colognes we're launching today, Yuba River is a clean, bright hit of the Cedar forests in the northern Sierra Nevada mountains. With Yuba River, you can smell the sunlight glinting off granite rocks and taste the cold, green water that feeds these magnificent trees. Check out photos of us wildharvesting the ingredients for Yuba River on Esquire's Style Blog, and buy it exclusively at Juniperridge.com.
Big Sur Backpacker's Cologne. Many years in formulation, our Big Sur Backpacker's Cologne is full of light, sea mist, and salt air. Mint notes radiate across the wild Sage fields of California's central coast. A wearable snapshot of this unique California wilderness. Get it here.
Also available for the first time are these Backpacker's Cologne Sample Kits. Not sure which Backpacker's Cologne is right for you? This sample kit contains four of our most beloved fragrances: the California coast's Big Sur, the Sierra Nevada's Yuba River, the Mojave Desert's Caruthers Canyon, and the Pacific Northwest's Siskiyou.
These are only available at Juniperridge.com.
Cool Hunting features these great photos of our Pop-Up Shop at Fellow Barber, along with a fantastic article delving deep into the design philosophy and concept behind our good friend Claudio Martonffy's vision for the space. Be sure to have a look.
We've been so fortunate to receive a slew of excellent press from NYC and abroad this week, with so much going on here at Juniper Ridge, we're very excited the following publications and blogs are showcasing our efforts:
T Magazine - W Magazine - Urban Daddy - Daily Candy - Williamsburg-Greenpoint Arts + News - NYLON - Racked NY
Images from last week's opening party...
Tonight is the night. Our Pop Up Shop opens in Brooklyn. See you at 6pm New York!
From our Press Release:
"Hailing from Oakland, California, wilderness fragrancemaker Juniper Ridge has long been the perfume world’s eccentric cousin. The company makes their perfumes and colognes in a converted whiskey still using only plants, tree trimmings, moss, and mushrooms foraged in the backcountry. For their pop-up shop in Williamsburg, Brooklyn this fall, Juniper Ridge is building something special for New Yorkers—a photobooth-sized Transporter inspired by Dr. Who that will take people from Brooklyn to the West Coast in 45 seconds.
Juniper Ridge will be installing their fragrance-powered Transporter at Barber & Supply – the flagship and concept shop by Fellow Barber on North 8th Street in the heart of Williamsburg - offering visitors free trips from New York to a rotating list of wilderness destinations, including the coastal hills of Big Sur, Topanga Canyon, Death Valley, John Muir’s beloved High Sierra, and Oregon’s Mt. Hood. The pop up shop will house the whiskey still Juniper Ridge uses to extract fragrance from foraged plants, along with the full range of Juniper Ridge products, including Trail Crew Soap, Cabin Sprays, and a brand-new line of Backpacker’s Colognes launching on October 17. There will also be wild aromatics distillation demonstrations, and record parties featuring Redwood martinis and Desert Sage old-fashioned cocktails."
The pop up shop at 101 North 8th Street, between Wythe and Berry Streets in Williamsburg (718-522-4959) will open on October 10, and be open Mon-Fri from12-8pm, and Sat-Sun from10am-6pm through December 21.
"A bearded, flannel-shirt-wearing backpacker from the Cascade Mountains of Portland, Ore., is not your typical perfumer. But in the case of Hall Newbegin, an obsessive love for the outdoors inspired him to create Juniper Ridge, a wild-crafted line of handmade colognes, soaps and incense, based in Oakland, Calif. First introduced at farmers’ markets in the Bay Area in 1998 and now carried in thoughtfully curated shops like Shelter Half in Los Angeles and Steven Alan Home in New York, Newbegin’s artisanal goods have a hyper-local focus. He forages aromatic plants, mushrooms, tree trimmings and moss on the trails around the West Coast, then distills everything using an old-fashioned enfleurage process to create essential oils that smell like the Mojave Desert after the rain or a dusky summer evening along the Timberline Trail on Mount Hood."
T Magazine brings us this great piece, click here for more...
More press from NYC, this time from the awesome folks at Read more →
October 17th marks the launch of our expanded line of Backpacker’s Colognes - we're very excited to break new ground in our quest to bring fragrance back to its wild roots.
The two-ounce Backpacker’s Colognes are the culmination of years spent on the trail. Designed to be worn by women and men, the colognes are made from real plants and tree trimmings harvested in the backcountry by the Juniper Ridge crew.
“This is fragrance for people who normally avoid fragrance,” says Juniper Ridge Founder, Hall Newbegin. “If you can’t get enough of the way air smells in the mountains, you’re going to love this cologne.”
Together, the four Backpacker’s Colognes serve as an aromatic map of the West’s most revered places. Fragrances include the California coast’s Big Sur ($100 retail), the Sierra Nevada’s Yuba River ($100 retail), the Mojave Desert’s Caruthers Canyon ($122 retail), and Pacific Northwest’s Siskiyou ($100 retail).
“Our Backpacker’s Colognes are the best encapsulation of what we do,” says Newbegin. “They’re made entirely with real stuff from the real places, and we’re so excited that folks are finally going to have a chance to experience them.”
Slap the colognes on your jeans or the back of your neck, and you’ll be transported to alpine swimming holes, secret Cascade trailheads, and Redwood-shaded campsites.
“You never feel more alive than you do in the outdoors,” says Newbegin. “These Backpacker’s Colognes take you there.”
Stay tuned for more information and announcements about the new line.
San Francisco's The Bold Italic joined us on a recent hike to nearby Mt. Tamalapais to gather ingredients for an upcoming project with Art in the Age. Photographer Isla Bell Murray captured these moments from the trail, and spoke to Juniper Ridge founder Hall Newbegin about the do's and don'ts of wildharvesting, check it out for more beautiful photos and a great interview.
Canadian lifestyle blog The Standard Issue (@thestandardissue) snagged this image of a fresh shipment of Juniper Ridge products at Calagary's North American Quality Purveyors (@northamericanqp).
Coming in Ocotber, we will be offering...