October 17th marks the launch of our expanded line of Backpacker’s Colognes - we're very excited to break new ground in our quest to bring fragrance back to its wild roots.
The two-ounce Backpacker’s Colognes are the culmination of years spent on the trail. Designed to be worn by women and men, the colognes are made from real plants and tree trimmings harvested in the backcountry by the Juniper Ridge crew.
“This is fragrance for people who normally avoid fragrance,” says Juniper Ridge Founder, Hall Newbegin. “If you can’t get enough of the way air smells in the mountains, you’re going to love this cologne.”
Together, the four Backpacker’s Colognes serve as an aromatic map of the West’s most revered places. Fragrances include the California coast’s Big Sur ($100 retail), the Sierra Nevada’s Yuba River ($100 retail), the Mojave Desert’s Caruthers Canyon ($122 retail), and Pacific Northwest’s Siskiyou ($100 retail).
“Our Backpacker’s Colognes are the best encapsulation of what we do,” says Newbegin. “They’re made entirely with real stuff from the real places, and we’re so excited that folks are finally going to have a chance to experience them.”
Slap the colognes on your jeans or the back of your neck, and you’ll be transported to alpine swimming holes, secret Cascade trailheads, and Redwood-shaded campsites.
“You never feel more alive than you do in the outdoors,” says Newbegin. “These Backpacker’s Colognes take you there.”
Stay tuned for more information and announcements about the new line.
San Francisco's The Bold Italic joined us on a recent hike to nearby Mt. Tamalapais to gather ingredients for an upcoming project with Art in the Age. Photographer Isla Bell Murray captured these moments from the trail, and spoke to Juniper Ridge founder Hall Newbegin about the do's and don'ts of wildharvesting, check it out for more beautiful photos and a great interview.
Canadian lifestyle blog The Standard Issue (@thestandardissue) snagged this image of a fresh shipment of Juniper Ridge products at Calagary's North American Quality Purveyors (@northamericanqp).
Coming in Ocotber, we will be offering our new cologne line as a Sample Set, available exclusively at juniperridge.com, giving you the chance to explore all 4 of our fragrances at once. Thanks to @annemclaughlin of Levi's Malibu for this little teaser.
Are you in NYC? Stop by the pop up reception next week at Fellow Barber in Brooklyn. From our Press release...
Hailing from Oakland, California, wilderness fragrancemaker Juniper Ridge has long been the perfume world’s eccentric cousin. The company makes their perfumes and colognes in a converted whiskey still using only plants, tree trimmings, moss, and mushrooms foraged in the backcountry. For their pop-up shop in Williamsburg, Brooklyn this fall, Juniper Ridge is building something special for New Yorkers—a photobooth-sized Transporter inspired by Dr. Who that will take people from Brooklyn to the West Coast in 45 seconds.
Juniper Ridge will be installing their fragrance-powered Transporter at Fellow Barber on North 8th Street - offering visitors free trips from New York to a rotating list of wilderness destinations, including the coastal hills of Big Sur, Topanga Canyon, Death Valley, John Muir’s beloved High Sierra, and Oregon’s Mt. Hood. The pop up shop will house the whiskey still Juniper Ridge uses to extract fragrance from foraged plants, along with the full range of Juniper Ridge products, including Trail Crew Soap, Cabin Sprays, and a brand-new line of Backpacker’s Colognes launching on October 17. There will also be wild aromatics distillation demonstrations, and record parties featuring Redwood martinis and Desert Sage old-fashioned cocktails.
