Tonight is the night. Our Pop Up Shop opens in Brooklyn. See you at 6pm New York!
From our Press Release:
"Hailing from Oakland, California, wilderness fragrancemaker Juniper Ridge has long been the perfume world’s eccentric cousin. The company makes their perfumes and colognes in a converted whiskey still using only plants, tree trimmings, moss, and mushrooms foraged in the backcountry. For their pop-up shop in Williamsburg, Brooklyn this fall, Juniper Ridge is building something special for New Yorkers—a photobooth-sized Transporter inspired by Dr. Who that will take people from Brooklyn to the West Coast in 45 seconds.
Juniper Ridge will be installing their fragrance-powered Transporter at Barber & Supply – the flagship and concept shop by Fellow Barber on North 8th Street in the heart of Williamsburg - offering visitors free trips from New York to a rotating list of wilderness destinations, including the coastal hills of Big Sur, Topanga Canyon, Death Valley, John Muir’s beloved High Sierra, and Oregon’s Mt. Hood. The pop up shop will house the whiskey still Juniper Ridge uses to extract fragrance from foraged plants, along with the full range of Juniper Ridge products, including Trail Crew Soap, Cabin Sprays, and a brand-new line of Backpacker’s Colognes launching on October 17. There will also be wild aromatics distillation demonstrations, and record parties featuring Redwood martinis and Desert Sage old-fashioned cocktails."
The pop up shop at 101 North 8th Street, between Wythe and Berry Streets in Williamsburg (718-522-4959) will open on October 10, and be open Mon-Fri from12-8pm, and Sat-Sun from10am-6pm through December 21.
"A bearded, flannel-shirt-wearing backpacker from the Cascade Mountains of Portland, Ore., is not your typical perfumer. But in the case of Hall Newbegin, an obsessive love for the outdoors inspired him to create Juniper Ridge, a wild-crafted line of handmade colognes, soaps and incense, based in Oakland, Calif. First introduced at farmers’ markets in the Bay Area in 1998 and now carried in thoughtfully curated shops like Shelter Half in Los Angeles and Steven Alan Home in New York, Newbegin’s artisanal goods have a hyper-local focus. He forages aromatic plants, mushrooms, tree trimmings and moss on the trails around the West Coast, then distills everything using an old-fashioned enfleurage process to create essential oils that smell like the Mojave Desert after the rain or a dusky summer evening along the Timberline Trail on Mount Hood."
T Magazine brings us this great piece, click here for more...
More press from NYC, this time from the awesome folks at Brooklyn Based. Head over for the scoop on our Pop-Up Shop at Fellow Barber, opening tonight.
New York Magazine also has a nice little feature on the Pop-Up, read it here.
Finally, Lonny Magazine, an online publication with a focus on style and home design brings us this article, featuring more lovely photos by Isla Bell Murray from last week's wildharvesting hike on Mt. Tam, have a look.
London's Garbstore (@garbstore) features our Inyo Cabin Spray on display for their Early Fall Table.
Thanks to Maker's Workshop (@makersworkshop), @m_ewing, and @wildplaces for these pictures of last week's Field Lab event at Danner at Union Way in Portland. Despite some typically nasty Northwest weather, we had a blast!
